One of the first things I read this morning was a Facebook comment mentioning the This Girl Can campaign. I really didn’t have time to dig deeper but the link intrigued me. Then, a few hours later @stacccer shared this video with me on twitter…
I LOVE It! Women of ALL types totally rocking it! This is what I see at my gym every day. This is the type of stuff we should see all the time.
This is from the This Girl Can campaign website:
This Girl Can is a national campaign developed by Sport England and a wide range of partnership organizations. It’s a celebration of active women up and down the country who are doing their thing no matter how well they do it, how they look or even how red their face gets.
Fear of judgement is stopping many of us from taking part in exercise. But as thousands of women up and down the country are proving, it really doesn’t have to.
This Girl Can is here to inspire women to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome.
Love, love, love, LOVE!
This resonates with me so much because I was (am) such a late bloomer when it comes to fitness and working out and now it’s such a part of my life. I mean, I have a CrossFit competition this Saturday, I’ve been practicing for all week and I couldn’t be more excited about it!
However, I was never good at sports as a child. I was told I couldn’t run, even The Husband makes fun of me for having “no lateral movement” when I (attempt) to play tennis. Things like that don’t bother me as much now as a more confident woman in her late- (holy shit I’m almost 40) 30s. But when I was an impressionable young woman? Yes, yes they did. I internalized all of it. I didn’t look like the girls in athletic ads (or ads in general), I wasn’t raised playing sports, I had zero natural athletic talent. Zero.
Now? Well, now nothing makes me happier than going to the gym. I’ve even been training with an Olympic lifting coach! It still blows my mind. I found a “sport” I love — we can argue another time about whether or not CrossFit is a sport, regardless, it is to me. I’m passionate about it. It keeps me fit and strong. I like the competition aspect of it. I love the sense of community I have with other CrossFitters.
Am I the best at it? No.
Do I look pretty doing it? No — I just posted this on Instagram yesterday…
That photo was from a competition last year — click here to read the story and another reason why this campaign hits home for me.
Campaigns like this are invaluable. I don’t think people realize how motivating it is for some of us to see varied body types in this way. Sure, for others seeing some super skinny model sell workout clothes does it for them. They want to look like the model so it motivates them to work out. I get it. For me the opposite is true. I think, Why bother, I’m never going to look like her anyway might as well not even try.
My only criticism of the video for the campaign is this frame.
I just don’t get why they had to go there. Why does it have to be about “looking hot?” I guess they want to appeal to younger women but I think the campaign would be better off keeping all focus away from the idea that these women are doing whatever they are doing to look hot. They should do because they love it and it makes them happy.
End. of. Story.