One Mom’s Journey from Fat to Skinny to Confident


NEVER Buy a Weight-Loss Product Based on Before and After Photos Again!

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Ever since I freaked out and ranted about my stolen before and after photos, I’ve been shocked at the response.

First GMA hopped on the story, then Inside Edition and now fellow weight loss success stories are asking my advice as they find their photos have been stolen as well.

Stolen photos aren’t a new thing. I’ve been battling image thieves since 2005 when I started this blog. In most situations I email the site using my photos, firmly ask them to take them down, and within 24 hours they are removed.

It happens when you share your photos online. I get it.

However, the photo-stealing thieves have been turning to Facebook more and more. They are using stolen before and afters to run some pretty aggressive ad campaigns and (thankfully?) it’s bringing more attention to this issue.

Honestly, I don’t think they realize how “social” social media really is. It was my readers who emailed to let me know my photos were plastered all over Facebook and I’m not the only one.

Meet Sunny.


She reached out to me frustrated as the same Facebook page (from the screen shot above) who stole my images stole hers as well. Neither of us have ever used  Natural Garcinia Cambogia or Natural Green Cleanse, the supplements that particular page is peddling.

Here’s Sunny’s REAL story…

It took me about six months to lose the weight that I did to these photos and about a year to reach my goals. I did it through clean eating, exercise and having a great support system from Stephanie Keenan Fit Life group! The last photo of the pants was an innocent picture taken by my 15 year old daughter. We were going through old clothes to donate and take to the resale shop. She picked up the pair of jeans and said “Whose are these?” I said MINE! So she insisted we take a picture of how much I had lost compared to those pants. Sure anyone can buy a bigger pair of pants and claim massive weight loss but that was not the case here. It was a special moment I shared with my fitness folks and it was taken and distorted and used to promote some gimmick product. These people need to be held accountable for their actions!

I agree Sunny!!

Now meet Michelle.


Michelle’s photos were also stolen and used on another Facebook page to promote something she didn’t use or endorse.

It took me just over a year to lose 42kgs and it was a very very long journey! I changed my diet to a Primal diet based on meat, eggs, fats, veggies, fruit, nuts and seeds, and I didn’t calorie count. I spent a year of my life immersed in the Primal/Paleo life. It wasn’t always easy but it was so worth it, I cannot emphasize enough how much my life and my health have improved. I used to suffer from Depression, Anxiety Attacks, Meniere’s Syndrome, PCOS and Migraines. I have had dramatic reduction of these symptoms and I finally feel healthy. At times I wanted to give up and just eat all my old faves and veg on the couch, but I didn’t. I was focused as if my life depended on it.

I’m angry that my photos were stolen and used to promote these weight loss scams. It feels like a complete mockery of my hard earned weight loss. I am hoping that by sharing my story that this will bring awareness to what seems to also be happening to countless others, and to highlight just how dodgy these scamming websites and Facebook pages really are. While I can appreciate the silver lining my photo being stolen; the people that have read the truth are now following my page and have been made aware of the scam. I’m thankful that a few hundred people didn’t get sucked in by this. But unfortunately I would say there are countless people that have been. There is no quick fix, no secret, no magic. If there were a pill that worked I believe Oprah would have invented it by now.

You can read more about Michelle’s story on her blog Primal Journey.

Next up, Brandi.


Brandi’s photos have been stolen many times before (sometimes even used in print!) but most recently used to sell some weight loss product called ACE. Here’s Brandi’s REAL story.

It took me over a year to lose that weight and I’m still fine tuning myself. I go to the gym 4 days a week at 5am before my kids wake up and I get a long run in on Saturday or Sunday mornings as well. I work full time, have 2 boys, and just want other women to know that if I can do it, so can they. And they can do it with little to no help! All they’ve got to do is TRY!

I receive emails every week from readers telling me they saw my before and after pictures on another “weight loss fad” site. I even have had a few readers tell me my pictures have been printed out and posted as before and after pictures (with FALSE STATS) and have been posted at their gym in Arkansas! I live in Dallas, Texas!

Brandi blogs at MamaLaughlin.

Did you notice the common threat in Sunny, Michelle and Brandi’s stories?

All of their (and my) weight loss took TIME. They did it though diet changes and exercise. They found what worked for them and it WASN’T some pill or supplement.

I will continue to share stories like this in hopes that it prevents at least one person from buying the next “weight loss miracle pill.

Note: If your photos have been stolen and used to promote a weight loss product or supplement, send me a message on my Facebook page with the following information:

  1. Screen shot of stolen before and after photo (not your originals)
  2. Link to your site and/or Facebook page (where your original story or photos can be found)
  3. A paragraph or two of how you REALLY lost the weight, how long it took and why this makes you so angry.

Leave a comment

I’d love to hear your story or thoughts on mine.

However, to prevent the massive amounts of spam I was receiving I have turned off comments on any post older than 5 days old. If you'd like to leave me a note regarding this post or anything really try me on twitter (@RoniNoone,) my Facebook page, or even IG (@RoniNoone) I'm so sorry for the inconvenience. I never thought I'd have to do this but it's gotten way out of hand and comment management has become simply too time consuming to manage.


There are 15 comments so far.


    September 12, 2013

    Good for you putting the attention on the others who have had this done to them as well. Hopefully it will help put an end to this sort of thing. It’s mind blowing how people get away with this!


    September 12, 2013

    Im glad you are speaking out about this, it really is not shocking (sadly) at all! It just goes to show you how truly unethical all the diet companies are.

    Ericka Andersen

    September 12, 2013

    I’ve been seeing those ads from Women’s Health & Fitness w/ before/after photos EVERY day. I don’t like the page but can’t get them out of my newsfeed. I hate it. It’s worse knowing they are probably fake! Thanks for making this message heard. –Ericka @ The Sweet Life (


    September 12, 2013

    The worse thing is that many teenagers don’t get it and try this stuff and when it doesn’t work their self esteem is hurt even more then before.
    So glad you are trying to get the word out.


    September 12, 2013

    Did you get permission to use their pictures?


      September 12, 2013

      Of course goofball. They sent them to me.

    Connie P

    September 13, 2013

    have seen so many before and after shots on FB since this first happened to you, ironically this week it seems like they show up in my newsfeed a lot (not your photos but similar ads with 3 pictures). You are all right – it takes time, hard work and changing your lifestyle, there’s no “magic pill” – I hope you all keep getting the word out!


    September 13, 2013

    oooh I love what you write it’s exactly amazing.

    thanks to you.


    September 13, 2013

    I literally just saw this post immediately after seeing a “sponsored ad” on my fb wall from this same page (Womens Health & Fitness) with another girl! I’ve read all about what you had to deal with and was so mad they were still at it. As I’m sure you’ve seen, the comments are even worse! I expected people to be saying “obviously this is a girl that worked hard on her own and her pictures are being stolen” but instead everyone was commenting on how she must have gotten surgery or making it sound like the girl was in on it. I admire all your doing to reach out against this and hopefully it will stop soon!


    September 15, 2013

    I am glad to read this. I know it’s impossible to lose weight as quickly as the stupid Facebook ads claim, but it was still discouraging for me to read it. It’s good to hear the REAL stories behind these photos!

    Kimberly Anne

    September 18, 2013

    I love how you’ve taken the time to share the truth about these ladies, Roni! There is power in numbers!


    September 23, 2013

    Yes, That’s true .. before and after images are not always perfect … here you will get some more great piece of articles on weight loss products

    Connie Peters

    January 14, 2014

    Happy New Year – just got this info in a work email – google’s going to start sticking your name and face in ads. Following Facebook’s highly controversial attempts to make social endorsements ubiquitous on the site, Google just announced a Terms of Service update that will enable the company to use your name, photo and endorsements in its advertising network. You can opt out of this feature, but if you don’t do anything, Google will use your information without explicit consent.

    Don Bodenbach

    March 2, 2015

    Photo stealing has become so big, something needs to be done to curb it.

    Stephanie Keenan

    March 3, 2015

    thank you for sharing the real stories:).