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Yup, that’s me.

No, the photos aren’t Photoshopped.

I really did lose 70 lbs.

It just took a hell of a lot longer than 30 days!

Try a year.

“Day 1″ and “Day 30″ are exactly a year apart.

A company or individual (they have since made their contact info private since I emailed them a copyright violation notice) decided to steal my before and after photos, slap some text on them, and claim I lost the weight in an obscene amount of time using their diet products.

You’d think things like this wouldn’t happen.  I can’t even tell you how many times I bought into a diet or supplement based on the before and after photos. After all, pictures don’t lie.

Yeah, right.

Listen, we all want a quick fix.

A magic pill.

Well, I’m sorry to say it doesn’t exist.

If it did, do you really think some shady company with multiple websites and a “Women’s Fitness” look-alike Facebook account would be the ones who figured it out just so they can sell it through some back-door affiliate program?

Of course it’s “all natural” and you can get a “free bottle” as long as you send them your credit card information.

Oh! And there’s a money back guarantee so it HAS to be the real deal.

What do you have to lose?

*eye roll*

I’m sorry, but I’m so over this and the fact that I now KNOW they simply LIE and STEAL photos to peddle this stuff has put me over the edge.


Do you really want to know how I lost the weight?

I ate less.

Novel idea, right?

I didn’t even really change my diet all that much in the beginning. I simply watched portions, food journaled and stopped eating when I reached my daily calorie/Point target for the day.

It was frickin’ hard and sometimes I was HUNGRY but I kept at it. I food journaled. I got creative in the kitchen. I started to eat out less. I realized fruits and vegetables would fill me up for fewer calories. I learned everything that I consume ads up and ads up fast. I stopped drinking calories and putting butter on everything. I no longer shove slices of cheese in my mouth when making a sandwich or ate overflowing bowls of pasta convinced it’s a serving just because a restaurant served it to me.

I also got off the damn couch. I took walks, went to the park and stopped making eating and TV watching my go-to pastime activities.

Even doing all of that, do you know what the hardest part of my weight loss was?

Accepting and loving myself regardless of how much fat my body was carrying.

Once I realized that, the eating less and moving more thing didn’t seem as hard as it once did.

I’m not going to lie, I’m still working on it.  There are still days I look in the mirror disgusted with what I see. I still fight the perfection mentality that tells me I blew it by eating an Oreo and now I might as well just finish off the whole bag. And let’s not forget my inner mean girl who insists I’ll never be good enough, thin enough,  pretty enough, and (more recently) young enough.

If you want to reach a personal weight-loss goal it is possible, but you aren’t going to find the solution in a bottle, cream or exercise device. You need to look inward, be honest with yourself, and set realistic goals. Your change has to come from self love, not hate.

Stop punishing yourself and giving these idiots your money.


P.S. Please share this on Facebook so I can drown out their ads. I want them to regret ever stealing my photos. They messed with the wrong weight-loss success story.

P.P.S. To read more about how I lost the weight click here. I’m not selling you a quick fix, I swear. It’s just goes into more detail on the 5 things I had to overcome to find success.

  • Kirstin Stokes Smith

    “Do you really want to know how I lost the weight? I ate less. Novel idea, right?”<< Love it! Thanks, Roni!

  • Lisa Eirene

    It took me 1.5 years to lose 100 pounds. And yes, it was frustrating and slow at times, but I wouldn’t change it for anything! I feel badly for people who lose a ton of weight really quickly…the damage it does to the body must be so hard! And not only that, the plus side to my weight loss taking a long time was that I LEARNED NEW HABITS. I was able to change the behaviors that caused the weight gain in the first place!

    • Claire

      A lifestyle and not a diet right? :) Bravo to you!

  • Julia – FatCityFit

    Shared it – this week alone I’ve seen 5 people that the same thing has happened too. It’s so dishonest and it bugs me even more that it takes away from the hard work you put in but also creates insanely unrealistic expectations in people who are truly looking to get healthy all so some dishonest jerk can make a quick buck. Unsavory.

  • thechimes

    AMEN sista! I’m a graphic designer and a huge freak about copyright infringement. So ignoring the moral wrong-ness of exploiting your HARD WORK to sell a bullshit product, they stole your intellectual property.

  • Krista

    Shared it….man that pisses me off when people steal. So rude. You worked hard to lose the weight and I for one have been so inspired by you and your story. Rock on, Roni. ♥

  • Stephanie @AthleteAtHeart

    Shared it on FB. Anything we can do to help, let us know. Our community will support you and fight for the truth.

    You are amazing, Roni!

  • Steve

    Wow this looks like a different person, you look amazing for it though!!

  • Merin Graves

    done. shared on my fb page. amen!

  • Jenny Meer Hodges

    Oh my!! How did you find out that they were using your photos!!

    Sharing on FB now!!

  • Andrea B.

    Sigh. I hate the thieves. Awful. So sorry this happened to you. Hope they get the karma they obviously deserve!

  • Alexandra Williams

    One more reason to respect the hell out of you. And I don’t need any more reasons to like you, as I’ve already met you in person and know how massively likeable you are.

  • Jenna Goodwin

    I can’t believe how low some companies will sink for a profit. Ugh. BUT Kudos to you for your hard work!

  • Lisa Myers

    This reminds me of the Adecco who stole the name and concept of the Blog “Around the world in 80 jobs.” That story had a happy ending. Good for you for doing this in a healthy way and standing up to them the best you could. Sometimes the little guy DOES win!

  • Pixie Dust Savings

    Wow, that is horrible of that company to do. At one time I lost 80 lbs one they got my thyroids meds straight (hard work and healthy eating too). Since I have been off the meds I have gained most of it back. :( But I still love myself and know that once I can back back to the doctor I can get better again with more hard work and dedication.

  • Jess

    Needed to read this today Roni, the loving myself regardless of how much weight I’m carrying. Having a super rough day but aside from this post stating a positive self-love message, it cracked me up that somebody stole your pics and is starting an ad campaign for their product using it. Did they NOT think LAWSUIT or anything in that vein? Hahaha.

    Thanks for a reminder that it takes hard work and that even if I’m upset with myself, to not give up.

  • Tiffany @ MyDirt

    Wow! That’s a crazy story. How did you ever find out?
    Congrats on the healthy weightloss. You look fab.

  • justanothermommyblog

    THAT SUCKS that they stole from you, but good for you for being so steadfast and strong. Keep it up! I am impressed. Losing weight and changing a lifestyle is hugely difficult.

  • Deanna

    Sorry this has happened to you – I see more images everyday “shared” by someone they don’t belong to…not sure why people think it’s ok…
    I SO wanted to explore your other site but those automatic video players annoy me to no end…

  • Kymberly

    Why be polite? Name names. Out the perpetrators! How do I find out which company and ad you are referring to?

    • RoniNoone

      I’m torn between outing and giving them traffic. I decided not to link because they just change the page anyway. If it was a more known company I would but these guys are bottom feeders.

    • Kymberly

      Good point, though I won’t go to their page. I will name them in a FB post.

    • RoniNoone

      Ok, here is one of the pages…

  • Carrie

    I am new to your blog, I found you because a friend who shared this post on facebook. So sorry this happened to you, it really sucks. On another note, way to go! You look freaking fantastic… 70lbs in a year, you kick butt!

  • Jamie

    Wow, this is so not cool! I’m sharing.

  • Becky Willis

    Wow. Found you via a Twitter follower! Goodness! Glad you’re out to show the truth. I recently shared that I’ve lost 100 (now 104) pounds, but need people to know it’s taken over 2 years. It’s definitely not a quick fix. Congrats!

  • Kris

    Hey Roni – I saw this on Facebook today! :( Just remember – they cannot take away an ounce of your success.

  • Coco

    I never would have thought this happens. I didn’t believe the before/after pics, but assumed they were always paid models. (((hugs)))

  • Melissa Blair

    Congrats on your ‘new you’!! Loved reading your story here! I have done it all myself too, and know exactly how much work it takes. Definitely no quick fixes. You certainly have a lot to be proud of!

  • dcrunnergirl9

    this situation sucks, and i hope you find a resolution soon, but i (i guess selfishly, haha) really appreciate the reminders that there are no quick-fix solutions to weight loss. i doubt (or at least hope) that anyone takes facebook ads seriously enough for those people to make money off of your images (although it’s sad that they did that in the first place).

  • Lara

    This whole thing makes me furious. You’re handling it with much more grace than I would if it were me.

  • Megan

    I have shared on FB. It just makes me so angry for you.

  • Renee

    Wow I’ve been seeing these all over! People’s before and after photos being stolen and then used to hock diet crap! I’m so sorry this happened to you. You’re a strong woman! This post just makes me angry! I’m sharing, there are no quick fixes it’s a full on long term change!

  • Jody R. Goldenfield

    Saw this posted a lot of places so it is getting out! Weight loss & maintenance is friggin HARD WORK & life long too – says this 55 year old who has been at it over 30 years & lost weight in high school… it is hard! CONGRATS RONNI for doing it right!

  • Samantha Ciaccio

    I was just going to email you about this! It comes up on my Facebook newsfeed as “Our fan Jess” I need to get a watermark for my photo’s! You look great….keep it up!!!

  • Rebecca Regnier

    Puting your story on tv in few minutes here in Toledo!

    • RoniNoone

      I can send you screen shots of the page if you like. I have one with me and one with another blogger saying the same quotes!

    • Rebecca Regnier

      Great! I can do it on my show! Perfect for tomorrow’s taping.

  • nancyabc

    How in the world do you stop people like this?
    I heard at the end of a Dr. Oz show when I was turning the channel—-he was warning people to be aware of people using his name to sell things.
    Roni I hope there is some way for you to resolve this.

  • Karen in Tally
  • Aqilah

    Well done Roni! I will have to agree with loving your body no matter how much fat we’re carrying. That led me to my 20kilo weight loss and it feels great.

  • LIsaM

    I just read this on XOJane! It’s sweet that by outing this disreputable company, you’re making a silk purse out of a stinky sow’s ear by sharing yourself with so many people. I know you are not all about how many people read your blog, but won’t it be fun if your numbers jump way up? Nyah, Nyah, Nyah!

  • ItsMeVsMe

    You are beyond amazing. Good for you for not taking this laying down.

  • Lisa Johnson

    Wow, wow, wow … you are handling this with such grace, I’d be hopping mad! I wrote a blog post a few years ago about a photographer who admitted to taking before and after pictures the same day and just photoshopping the picture with better hair and makeup down to look “thinner” This is as bad if not worse! I’m sure you’ll win but geez I can’t believe they did it.

  • Coach Heather Cates

    I will share this with my followers. We need to use word of mouth and make this go viral. These frauds need to be shut down!

  • Lauren

    That’s terrible and I’m angry FOR you. Good for you for fighting back.

    Lauren @

  • Rebecca Cartwright

    First off, congratulations on the weight loss. I wish those melt away quickly weight loss programs worked but I’m sure none of them do. I also wish that just “watching” an exercise video also made you lose weight too. With your three pictures together and the supposed weight loss in a short 30 days, I would be skeptical. You would have to be sick after losing that much weight (not that I’m saying you were huge in picture one because you were not) but if you lost that much weight from picture one to day two down to day three, imagine what it did to your insides. I would be afraid to try something like that.

  • Christine Collier

    Hi Roni, Thanks for sharing this story. The same thing recently happened to me. I lost 130 pounds 5 years ago and my before/ after photos were taken off my wordpress website and used by some Romanian company that has a diet pill called “Lipo 53.” I would have never known, but some random person, who ran a “google image search” found my wordpress site (where I listed my email address) and contacted me to ask me if I used the product. So I ran my own google image search (on my image below) and was horrified to find that they used it over and over again on copycat websites for the same product but in different langauges. One of my good friends was able to find the name of the person who owns the domain for one of the websites, as well as an email address. I tried to reach out to the owner, but never heard back. :(

  • Laura Brunet Storrie

    Roni – I have followed your blogs for a few years and have even rejoined WW to help me get back on track. Anyways, just wanted to tell you that this story made main news feed.

  • Trina L. Grant

    I’m unclear: were the original pics posted on Facebook, or where they somewhere like Instagram?

  • Charlene Williams

    I clicked over even though I know there’s no way to lose that kind of weight in 30 days. It takes a long, long time.

  • martha b

    Holy crap, when will it ever end? That’s complete crap that they stole your transformation and used it to trick people into buying something that obviously doesn’t work. This makes me sick! As a former fluffier person, I know how it doesn’t happen overnight, nor does it ever stop being a challenge. Good on you for speaking out, and good on you for being such a positive role model for so many others!

  • Claire

    Great post, so many people I know would just go for a quick fix and these companies bait them with real people’s hard struggles. You’re an amazing inspiration and proof it takes will power and hard work to shift weight, not a pill or quick fix. It worries me knowing they can steal these photos and continue to use them to sell (possibly) harmful products, leading to horrific blood thinning effects and terrible nutrition. If I ever see yours or others I know I’ll be reporting and making sure people know they are fraudulent.

    Keep up the great work.

  • Sorilbran

    That’s interesting. My sister called me like 3 days ago saying our aunt handed her a flyer she picked up from some random guy and the flyer had my before and after pictures on it. They’re in Detroit. I’m in Atlanta. He must have pulled them off of Facebook or something. I didn’t do overall weight loss, which is what I think he is promoting. I did the wraps – body contouring. Either way, what he’s promoting with my pic is not at all what I did. I wasn’t super angry about it, but my sister was pretty hot about the whole thing.

    • Jenna

      How much/often did you wrap to get just good results that it could pass as weight loss

  • Oberon De Monet

    That’s disgraceful! But I love your honesty – eat less, move more! You might like the blog post I wrote recently about weird diets I’ve been on here ( Keep up the good work! xx

  • thechimes

    I think I found the company that did this to you because it looks like they’ve done it to others:

    I tried to post a comment, and the comment form is bullshit and doesn’t actually work. I feel like this is a lawsuit in the making if they’re doing this to a bunch of people.

    • Deb

      looks like the page got taken down, I got en error 404

  • Tracey

    I totally saw the ad with your pictures!! This is the first time I have ever been to your site and I recognized those pictures up top. And then I read your story. I was like ‘holy crap..’ You know you wonder if the pictures are real or not but now you know for sure. I remember thinking about buying that product but didn’t. I can’t even remember what the product was. But I definitely saw you. That’s crazy!!! I’m glad you’re out there and HONEST!!!

    • Jenna

      The product was garncia Cambodia (may have spelled it wrong)

    • Jenna

      I saw it too but being a fan of Roni’s sites for years I knew it was her immediately!

    • Jenna

      Garcinia Cambogia is how its spelled

  • Jiggy Werman

    This is inspiring! You did well my dear, after all you’ve been through.. this is the awesome outcome. I hope people around the world who are easily giving up about losing weight are like you, having the determination and not giving up!


    Muscle Builder

  • Jenna

    I saw that ad!!! and immediately knew it was you since I have followed greenlitebites for years and ronis weigh for a while and it helped me lose 35 pounds years ago. I wanted to inform you and looked for a “contact me” link but couldn’t find one and I was on my phone not the computer so I said when I get home I’m gonna get on the computer and tell Roni! Well…..I forgot *hangs head in shame* But I was outraged too and told my mom that took a year not 30 days! I have totally bought into their hype before too (although I would have been skeptical of your before and after….I mean common 70 lbs in 30 days? That’s hard to swallow) They also said your name was different ( I forget now) and that you were from New York! Shameful people!!!! Shame, Shame on them!!!! Are you gonna be on GMA?

  • amr esam

    I think I found the company that did this to you because it looks like they’ve done it to others:

    I tried to post a comment, and the comment form is bullshit and
    doesn’t actually work. I feel like this is a lawsuit in the making if
    they’re doing this to a bunch of people.

  • Vicky

    Hello! I just would like to provide you with a major thumbs upward for the fantastic Results. you’ve gotten right here for this post.

  • Emma Grace

    I think its harder than going for liposuction, non surgical liposuction is much easier than this. I decided to go for liposuction and there was no visible side effect I found and I didn’t need to take any bed rest after the procedure. I’m fully satisfied with it. Controlling my diet now and not facing any weight problem since last year when I did liposuction.

  • Demi

    I don’t know if it works for you or not, but diet pills do the trick for me. I’ve used them all my life when I gain extra pounds and they always get me in shape after a month or two. It might work for a small % of people but that doesn’t mean it doesn’t work.

    • RoniNoone

      I’m not going to argue their effectiveness, if they work for you.. GREAT! That doesn’t change the fact that they market in unethical ways, stealing before and after photos, and making obscene claims. I’m going to bet you DIDN’T lose 70lbs in 30 days.


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