One Mom’s Journey from Fat to Skinny to Confident

ASK RONI Q&A

When Should You Monetize?

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Sorry for my absence. If you read my other blogs you probably already know but my son decided to ignore is proposed due date and come a few weeks early. Click here for pics. This, of course, has set my back a bit so you’ll have to bare with me as I adjust to life with a new baby.

The day before I went into labor, Tami from the Nutmeg Notebook left a great comment on my recent post, Are Blog Comments a Measure of Success? She ended it with this question…

How will I know if or when the right time to monetize my blog is, what numbers should I be looking at and what should they be?

This is such a great question and one I’m not sure I can answer on my own. Mostly becuase I don’t think there is a "right." In my opinion, there is no need to wait for specific numbers before monetizing. If anything one should have some monetizing opportunities in place to take advantage when traffic increases. For example, I have always fiddled with google ads. I know they aren’t for everyone but with a low barrier of entry they make experimenting with ads easy. About 5 years ago they were the only ads on my page. I had one in the side bar and one in the footer of all my posts. Then the unexpected happened. MSN linked to me. All of sudden I had an influx of traffic and coincidently an influx of ad income…

That’s my Google Adsense report for May- June 2007. The spike is the day MSN featured my story. As you can see the traffic bump didn’t last long BUT becuase I had ads in place I was able to take advantage, making over $150 in one day.

I’m a big believer that luck is preparation meeting opportunity. Was I lucky that MSN linked to me? Yes. However, I filled out their questionnaire and submitted my story. I had ads in position on the blog. My site was also updated and active with comments at the time attracting new readers and giving them a peek at what kind of blogger I was/am. So in addition to the increased revenue for that month, my RSS subscriptions jumped as well.

Of course ad income isn’t the end all be all when it comes to site monetization. You can also start to form relationships with companies, open affiliate accounts and test different monetizing strategies. All of these initiatives can be done regardless of current traffic. Of course the more traffic you have the more money you can make but there should be nothing stopping you for experimenting now.

That’s my 2 cents but I’m curious how others feel. Do you monetize your blog? Did you wait until you reached a certain number of page views before monetizing? How did you know it was the right time for you?



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I’d love to hear your story or thoughts on mine.

However, to prevent the massive amounts of spam I was receiving I have turned off comments on any post older than 5 days old. If you'd like to leave me a note regarding this post or anything really try me on twitter (@RoniNoone,) my Facebook page, or even IG (@RoniNoone) I'm so sorry for the inconvenience. I never thought I'd have to do this but it's gotten way out of hand and comment management has become simply too time consuming to manage.

Discussion

There are 8 comments so far.

    Alysa (Inspired RD)

    March 29, 2011

    I have taken my time a little bit in monetizing my blog to make sure I did it in a way that reflects me and what my blog is about. I never wanted to monetize just to monetize, I wanted everything to flow. I am also careful in how I place my ads so that my blog doesn’t become too cluttered. As I go, I am also developing relationships with companies and hope to be a spokesperson for the right company someday.

    Lori

    March 29, 2011

    Congratulations on the little one! I started monetizing my education blog (it’s the only one I monetize) when I no longer wanted to work for free on it. If I was going to continue it, it was going to pay me. A year later, it’s a very nice part time income .

    Tami@nutmegnotebook

    March 30, 2011

    Thank you for this post Roni. It is helpful. I can’t wait to read more responses from other bloggers.

    Ryan @NoMoreBacon

    April 5, 2011

    I’m obviously a little behind on this but I had to weigh in. I have so many thoughts on this but in my opinion the time to start monetizing is today regardless of your situation.

    I like to think of all of my sites as test labs. I’ll try one thing here and if it’s working a little bit than I might try it in some other places as well. Another thing to keep in mind is that there isn’t one answer for making money in blogging. I don’t use an ad network at NoMoreBacon, but that’s because I’ve found more success in people trusting my opinion on products that I review and using my affiliate links to purchase t hose products. (That’s not to say that throwing up an ad or three wouldn’t have been beneficial on some of those traffic spike days).

    At the same time, AskFitnessCoach is the exact opposite. We have consistent traffic there and and have been linked to multiple times by some of the big sites, so we’d be stupid to not be running ads.

    I guess my point is that you’re never going to know what works for sure until you try it. And if you’re going to try it, why not try it starting now?

    Thanks for asking the question Roni!

    LauraWV

    May 31, 2011

    I’m totally new to all of this, but I just added ads to my blogger site last week, and I’m very curious just to check on them to see if anyone’s clicking any. I’m also very pleased with the ads that they’ve shown sofar… I like that they go along with what I’m talking about.

    Incidentally, I’m all of a sudden WAY more likely to click ads from other blogs that I visit, because I know that it pays off for them, and why not? I always used to think I actually had to buy something from the website in order for the blogger to get a kickback. Live and learn, I guess.

    (I also read an entire ad that I clicked instead of just closing it… and left thinking “yes, why don’t I buy Tyson pre-cooked chicken…?” like a consumer zombie. They got me!)

    Reef

    June 27, 2011

    I’m currently considering monetizing my blog, however, I’m not sure I want ads on my page. I have this terrible feeling that once the ads are in place, my blog is going to lose some part of its essence, what makes it interesting. I am also concerned that I may not even have enough traffic to make a remotely substantial revenue out of it, and this only adds to my concern over whether or not monetizing will be worth it. Hmph.

    Mike

    April 30, 2012

    Nice post, I’m probably going to monetize today based on this, but I’ve got a follow on question for you. If I am getting lots of visitors through Google Images, I’m not going to have a lot of people clicking on ads (most likely they are not looking at my blog, but rather just one image floating over top). It still shows up as a site visit, and my question is whether there is a monetizing source that pays for site visits rather than clicking on ads? I still have some good traffic that actually reads the site, but I feel that I would be missing a large portion of visitors if I ignore those image searches. Thanks in advance!

    Mike

    roni

    May 1, 2012

    Yes Mike, it’s called CPM ads. They pay per impression. Many ad networks work on this model.