A valid, insightful comment is the Holy Grail of blogging. There’s no doubt about it. Many bloggers validate their posts and overall blog success based on the number of comments they receive.
I do, even though I should know better.
Don’t get me wrong, comments are one way to measure a popular blog but they aren’t the ONLY way. In my opinion success must be measured based on the goals and mission of the individual blogger.
For example, if your goal is to simply make ad income than blog comments are completely irrelevant. You should be more interested in pageviews and search engine traffic. Compare that to a blogger with a brand building mission. If you are using your blog to build a reputation as an expert or personality in a specific niche you should really value visitor loyalty and subscriptions much higher.
The point is, although comments are great and wonderful, they are only one small slice of the blogging pie. Don’t get discouraged if your comment counts are low. Instead, reevaluate your blog goals and determine what really does define success for you as an individual blogger.
And the next time one of your posts don’t get as many comments as you anticipated keep this in mind…
That’s right. 90%!
Chances are… if you are are reading this YOU are a lurker. Go ahead, fess up. ;)