One Mom’s Journey from Fat to Skinny to Confident


My Response to Product Review Pitches

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Recently, I posted The Power of "Thanks, but I’m Not Interested" in Response to a PR Pitch. I do truly believe in responding to most PR pitches but what do you say when the pitch is a product review offer?

You may have seen another recent post of mine called, Blogs are a Business Too, Damn it! The situation I found myself in with that particular company has me evaluating my approach to accepting product reviews all together.

When it’s a product I don’t find relevant to my blog I simple thank the company, let them know I’m not interested and why I’m not interested. However, if it is a relevant product I do like to accept and evaluate it but I need to let the company know that I reserve the right to review the product any way I see fit, if at all.

I now respond with a specific review policy like so…

I’d love to try them! Just so you know, I only post reviews (negative or positive) and mention products that I feel my audience will respond to. Meaning, I reserve the right to post a completely transparent review giving my honest opinion. I also may decide not to write one at all depending on my experience with your product. If you are ok with these terms please send samples to… 

This response let’s the company know that

  1. I only do honest reviews,
  2. that it may be negative and
  3. I may not write about their product at all.

Sometimes I think we, as bloggers, feel pressure to write a review just because a company sent us a sample when the truth is that company is the one taking the risk, not us. Of course you shouldn’t accept review samples if you don’t think you are going to write about the product. But if you agree and then find the product not to be relevant or worthy of your audience, by all means don’t feel pressured to review anyway. Let them know up front that it is ultimately your decision, because it is!

Have you ever felt pressure to write a review you didn’t find relevant to your blog? How did you handle the situation?

Leave a comment

I’d love to hear your story or thoughts on mine.

However, to prevent the massive amounts of spam I was receiving I have turned off comments on any post older than 5 days old. If you'd like to leave me a note regarding this post or anything really try me on twitter (@RoniNoone,) my Facebook page, or even IG (@RoniNoone) I'm so sorry for the inconvenience. I never thought I'd have to do this but it's gotten way out of hand and comment management has become simply too time consuming to manage.


There are 3 comments so far.


    January 25, 2011

    This is great advice. I am approached all the time to review products that have nothing to do with my blog. I just respectfully decline them. What is funny is that I have not been asked once to review a fitness product (of which I would be happy to do).

    Gina @ Skinnytaste

    January 27, 2011

    Great post! Get them all the time and I completely agree that you feel pressured to review something because they gave it to you. I only write honest reviews and often ask if they would like to host a giveaway instead. 9 out of 10 times they say yes.


    February 2, 2011

    I delete most PR pitches without reading them. Once in a great while one catches my eye with a subject line that mentions something relevant. In my case, relevant would probably mean a new web app or web site offering some tech advance. A product doesn’t have to be mailed to me, I just have to check out something on the web. If I write about it, it’s generally because I think it would be useful and I can recommend it. If it don’t like it, I just don’t mention it on my blog.