1. Get to Know Us
We don’t respond well to "Hey!" or "Dear Blogger" and snagging a recent post title to try and "prove" you read our blogs on a regular basis isn’t fooling anyone. Before engaging with a blogger about a potential relationship, take time to read the blogger’s posts and comments – not just once, but monitor it and read older posts and conversations. Get to know your blogger’s communication style and audience. This will save you (and us) a lot of time in the long run.
2. Reach Out Early
Most successful marketing and PR campaigns are well thought out and planned in advance. If you want to utilize bloggers in the campaign, contact them in the planning stages. We are a creative bunch and can help you brainstorm and expand on ideas you may already have.
3. Your Blogger Knows Best
We know you want to reach a broad audience. However, every blog has a different niche. They aren’t just sounding boards to market products. A good blogger will only post reviews, run contests, etc. when the content fits seemingly into the overall mission of the blog. Marketing through blogging is organic and can’t be forced. It’s not like traditional marketing nor should it be treated that way.
4. Make it Easy
If you want to promote your product then send it to blogger. Sending coupons isn’t ideal. Products aren’t always available in local stores on a national level. Most bloggers have additional responsibilities and their time is limited. Sending them on a wild goose chase to find a specific product is frustrating. Sending the product, instead of coupons, guarantees they will be receiving the product you want them to review. Not to mention, if you are asking for free promotion it’s the least you can do.
5. Don’t take Advantage of Us
Bloggers enjoy sharing great products, services and tips with their readers. It’s probably one of the reasons why they blog. However, please don’t take advantage by continuously asking for free promotion. If you feel the blogger and their audience can add more value to you and and your company then considering higher them as a consultant or sponsoring their blog for a specific amount of time.