One Mom’s Journey from Fat to Skinny to Confident

BLOGGING THOUGHTS

5 Tips When Engaging A Blogger

6 Comments 879 views

1. Get to Know Us

We don’t respond well to "Hey!" or "Dear Blogger" and snagging a recent post title to try and "prove" you read our blogs on a regular basis isn’t fooling anyone. Before engaging with a blogger about a potential relationship, take time to read the blogger’s posts and comments – not just once, but monitor it and read older posts and conversations. Get to know your blogger’s communication style and audience. This will save you (and us) a lot of time in the long run.

2. Reach Out Early

Most successful marketing and PR campaigns are well thought out and planned in advance. If you want to utilize bloggers in the campaign, contact them in the planning stages. We are a creative bunch and can help you brainstorm and expand on ideas you may already have.

3. Your Blogger Knows Best

We know you want to reach a broad audience. However, every blog has a different niche. They aren’t just sounding boards to market products. A good blogger will only post reviews, run contests, etc. when the content fits seemingly into the overall mission of the blog. Marketing through blogging is organic and can’t be forced. It’s not like traditional marketing nor should it be treated that way.

4. Make it Easy

If you want to promote your product then send it to blogger. Sending coupons isn’t ideal. Products aren’t always available in local stores on a national level. Most bloggers have additional responsibilities and their time is limited. Sending them on a wild goose chase to find a specific product is frustrating. Sending the product, instead of coupons, guarantees they will be receiving the product you want them to review. Not to mention, if you are asking for free promotion it’s the least you can do.

5. Don’t take Advantage of Us

Bloggers enjoy sharing great products, services and tips with their readers. It’s probably one of the reasons why they blog. However, please don’t take advantage by continuously asking for free promotion. If you feel the blogger and their audience can add more value to you and and your company then considering higher them as a consultant or sponsoring their blog for a specific amount of time.



Leave a comment

I’d love to hear your story or thoughts on mine.

However, to prevent the massive amounts of spam I was receiving I have turned off comments on any post older than 5 days old. If you'd like to leave me a note regarding this post or anything really try me on twitter (@RoniNoone,) my Facebook page, or even IG (@RoniNoone) I'm so sorry for the inconvenience. I never thought I'd have to do this but it's gotten way out of hand and comment management has become simply too time consuming to manage.

Discussion

There are 6 comments so far.

    Stephanie Taylor

    October 20, 2010

    Love your new website Roni, it’s looks great!

    Definitely agree with #4 about coupons. I received coupons for a particular brand of bread, which unfortunately is not distributed in this part of the STATE (and this being Texas, that’s a huge area!). And since the coupons expired extremely soon (within a week or so), I couldn’t just wait and use them when I visited my family in the Metroplex over Thanksgiving. I just had to let the coupons expire.

    Jim

    October 20, 2010

    Just came here via Twitter and immediately nodded my head “yes, oh yes”. The flood of emails from PR companies finally become too much for me and we killed off our primary email address.

    Product mentions are difficult to pull off on a content-based blog without being seen as a shill.

    If you have a product you want to tell the world about — try advertising it :-)

    Good piece Roni

    Cynthia (It All Changes)

    October 20, 2010

    Love this! I have just started to be contacted and sometimes they know nothing about my posting style or me. That’s pretty easy to find.

    Thanks for the tips to look out for as well.

    Nancy

    October 27, 2010

    I just found this specific blog post from (@shesafitchick) who re-tweeted it. Very awesome, and quite useful tips. Do you mind if I share them (and link them of course) on my blog some day?

    roni

    October 27, 2010

    Hi Nancy! Of course! feel free. :)