One Mom’s Journey from Fat to Skinny to Confident

BLOGGING THOUGHTS

Ask Roni: What the Best Time to Post to Your Blog?

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Hey Roni

It’s me, The Blog Fairy! I’ve thought about something and I want your take on it. Do you pay attention to what time of day you post your blogs? Do you think it’s better to make sure that there’s something new for your readers each morning, or do you just write whenever you feel like it? It seems like blog traffic is highest in the morning and the evening, just wondering if the stats play any part in when you do your postings.

Emily – The Blog Fairy

Hi Emily! How’s the headers going? :)

This is an awesome question! One that I, myself, have thought about a lot and one I think can drive bloggers absolutely crazy. First, time is completely relative. One thing we tend to forget is the web is global. Roni's Weigh top US regionsSure, we may have a concentrated readership from a particular locale but that may not even be in our own time zone.Take a look at Roni’s Weigh‘s top 5 regions according to Google Analytics. California, Texas and Illinois are all not in my time zone. A majority of my US readers are actually 3 hours behind me. Not that big of a deal but something that needs to be taken into consideration.

If we continue to peak into my stats you will also notice I have a steady stream of visitors from 9AM until just about midnight.

I could plan my posts for about 3AM as it’s my least busy hour. I would be guaranteeing a fresh post for my visitor stream that starts around 9AM. However, that doesn’t work for me and my blogging style. See I’m, what I like to call, a "real time" blogger. Normally my posts are written in the first person and about the present. I write as if I’m telling a friend about my day. For me it doesn’t make sense to craft a post and then schedule it to be released at a certain time or day. I want to share with my readers at the moment what is going through my head. Even if that means they may not read it until hours or even days later. Why? Well for my style it actually helps me write. I look at my blog articles literally like journal entries. I take a very organic approach. It works for me and my style.

Now I know other bloggers who are the complete opposite. Take a look at Tanya from IAteAPie.net. I had an interesting conversation with her in Chicago. She told me her posts where written at least a week in advance. I admire this type of blogger. That’s what works for her and her blog style. Me? I think my creativity would be stifled. I enjoy sitting down at the end of the day and sharing my thoughts (or what I refer to as dumping my brain). It’s a completely different writing experience and it’s really why I blog.

Here I go… Babbling again. Let me get back to the point. I think it’s great to know as much about your readers and your blog’s statistical trends as possible. BUT I think what’s more important is what works for you. As a blogger you could drive yourself crazy trying to make everyone happy, trying to find the "perfect" time to post, etc. When push comes to shove your readers will learn your groove and come to expect posts based on your own blog’s flow.

I generally post in the evenings and my audience knows that. Some read last night’s post the next morning others read them them as I publish. From each readers perceptive there is always something new on my blog as I post daily (at least I try to.)

I hope that helps, Emily. Maybe we can get other perceptives in the comments… How about you guys? When you do you post? Why do you post then?

Here’s some more thoughts on Posting for certain times from around the blogosphere…



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Discussion

There are 10 comments so far.

    Melissa

    March 17, 2009

    I write at night and post live at midnight eastern time. By the time I wake up, I often have comments from my Asian/European readers. And then once I get to work, I notice the readership increases … and another bump around noon (which is 9 on the west coast).

    Ms Cupcake

    March 17, 2009

    My web trackers report that my blog traffic is at it’s highest between 1-3 PM and 7 PM. I blog about cupcakes. That kinda explains it. Afternoon cravings and after dinner desires. I always try to have new content up by noon.

    My blog readers are worldwide. Many are from Australia and New Zealand. They are online from midnight California time through late morning my time. There’s no way to keep up with everybody.

    I usually post early morning and space out 3-4 posts by noon. I blog according to my schedule. Cupcake news never goes stale. Even if post something a few days after it made the usual rounds, my readers still stop by to check out my daily postings.

    Laura Brandon

    March 17, 2009

    I actually usually write about my day at the end of the day, but I save the posts and then hit “Publish” the next morning. I usually do that because I don’t have time to write a whole post in the morning. Sometimes I will post and publish right away though, like on Saturdays. It just depends on when I have time.

    Shannan

    March 17, 2009

    Roni, I think because you post about what’s going on in your life, and so often, that it doesn’t seem to matter what time of day anyone visits, because anything they’ve missed won’t be that old anyway. Personally, I prefer the improptu posts about anything that’s going on versus the pre-written, because it’s going to be more of the real you, which is half of what makes the blog interesting. Just my two cents. :)

    Lainie (Fitness Fig)

    March 17, 2009

    I usually post when I post, but lately I’ve started having a sort of schedule to my daily posts (Monday I post my fitness rotation for the week, Tuesday I do polls,etc.) so if I have a review written on a Tuesday I schedule it to post on Thursday (when I do my reviews). I don’t go much further ahead than that, though.

    Diana (Soap & Chocolate)

    March 18, 2009

    That’s a good question – I’ve wondered about timing myself. I tend to post at night because I have a full time office job, but occasionally I’ll do a post midday. It seems like posting at night is just as well as most of the responses to that post will come throughout the day following. The kind of blog I have does not allow for writing ahead of time like Tanya’s (who I met Saturday night at a NY blogger meetup!).

    On a different topic, I would love to monitor my blog’s traffic so I can get a sense of its readership and stats, but sadly I’m not sure how to go about it. Any recommendations?

    roni

    March 25, 2009

    I hope this helps….http://skinnyminnymedia.com/new/2009/03/25/tracking-your-blog-statistics-with-google-analytics/

    :)

    Bill

    July 28, 2010

    My website is about relationships and I get weird peaks at like 1am in the morning? Maybe because people are getting kicked to the couch and grabbing the laptop? Hence my website www.sleeponthecouch.com (Maybe? Just a thought :)