Joseph’s Middle East Bakery Lavash Bread

By On September 9, 2008 · 37 Comments
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joesephs lavash breadI found this bread a few days ago at my local BJ’s. I never heard of Lavash bread but it looked good, like a huge rectangle of flat bread (similar to flat out). Glancing at the nutritional information reveals it’s only 50 calories a serving! With 2g of fat and 3g of fiber. Now don’t get too excited, a servings is half a piece, but still for 100 calories you can’t beat the size.

The first time I tried it wrapped around a hot dog and baked beans. It was DELICIOUS! Soft and chewy. Half slice was just long enough for my Hebrew National. I also tried it with some deli ham, laughing cow and baby spinach. Yum again!

The cool thing… the bread is so soft that it kind of sticks to itself. Making wraps stay together better then traditional wraps or tortillas.
The bad thing…. It’s hard to get a slice out of the package because the bread sticks together. It’s not a deal breaker, though! Just take a butter knife and work the slices apart. It takes some time but it’s worth it.

Oh and the toddler LOVES it. We even use it to make “sushi” rolls for his school lunches. I’m thinking that may be next weeks video for GreenLiteBites. ;~P

Has anyone else seen or tried Joseph’s?


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  • Josie

    Hi Roni!
    This is the 1st time i’ve commented, i’ve been a reader and recipe doer for quite some time but when i saw you just tried this i had to comment. this was the find of the century for me when i saw them at BJs it is PERFECT for making a quick pizza-think your quick tortilla pizza- put the lavash in the oven for a couple minutes 1st then add the sauce and toppings. my 2yr old loves this quick pizza lunch! it doesn’t make you feel guilty for eating 1/2 a pizza either! keep up the awesome work, you’re such an inspiration!

  • Amy

    Hey Roni~
    I picked up a package of Joseph’s at our Super Target a couple of weeks ago- they keep them near the deli. Totally awesome! They are so low calorie for the size of the wrap. I was craving something like a sopapilla (did I spell that right?) Anyway, we cut the wrap in half and sprayed 0 calorie butter spray on it, then sprinkled splenda and cinnamon on it. We folded together (so that it was thicker like a sopapilla) and sprinkled cinnamon on the outside. We baked it for a little while (just to heat it a smidge)- pulled it out while still soft and enjoyed! Oh yeah, we drizzled honey on it too. Anyway- I agree that Joseph’s are a good find!

    ;0) Amy

  • http://www.blogtolose.com/profile/HungryHippos Melissa

    I love this stuff. It makes a great pizza crust! You HAVE to try it because I know you will love it. You have to bake it a good amount because it’s a little soggy in the middle if you don’t.

  • http://www.mylifemyjourney.net Christy

    GRRR… I am so jealous! I cannot wait to be living back in the U.S. so that I can have more shopping options. This looks and sounds like it would be great.

  • http://www.blogtolose.com/profile/Angie95 Angie

    YES! I love every single one of their products. I really like the tiny pitas for a pre-run snack with a little peanut butter. They’re only 45 calories, so they work perfectly for me. Try any of their products you can!

  • Crystal

    I’m so going to buy some of these! After reading all of these comments, I feel like I’m the only one of the loop on these things!

    I need to go buy BJs and pick up some diapers anyways…. :)

  • TNT

    Love these! Had one for dinner last night (with turkey pepperoni, mozz cheese, pizza sauce) and for breakfast this morning (egg beaters, FF cheese, jalapenos & hot sauce) YUM! I also love their pitas…

  • Rebecca

    I have been buying these at my wal-mart for a while. I make wrap sammies with them. But my favorite way to eat these is- I take a whole one and spread a 1/2 cup of ff re-fried beans on them and then put a piece of 2% pepper jack cheese in the middle roll up and microwave for a couple of minutes. I top it with a huge amount of lettuce and some salsa and ff sour cream. This is my go to lunch when I want a lot of food for a few points. I even make it the night before sometimes to take to work.
    Rebecca

  • Theresa

    Hi!!

    Love the Lavish bread. Joseph’s is by far the best. My husband and I cut them in half. He uses mustard, I use a french onion laughing cow. We both use Turkey and a handful of mixed greens and that is our lunch. It’s easy and delicious!! Have a wonderful day :)

  • http://briannefranklin.wordpress.com Brianne

    I love those breads! They make great pitas, too!

  • http://www.takeawhisk.blogspot.com lilbet

    I just tried this same product this week and I love it too! And so does my Young One.

    I just love food finds. Keep up the good work.

  • http://www.biz319.wordpress.com Biz

    I definitely need to look for these (and the baby pita bread). I am always looking for a lower carb bread option so I don’t have to take such darn much insulin!

    Thanks for the food find!

  • Lori

    UI’ve been using them for a while – my favorite way is to fill it with a huge veggie omelet, a piece of fat-free cheese, and lots of baby spinach. It’s HUGE and quite filling.

  • http://followmyweigh.wordpress.com/ madison

    i’ve heard it but i’ve never seen it where i live!! i want to try it~

  • http://RonisWeigh Jeannine

    I love the taste of these, but have had problems with them cracking when I roll them or fold up the bottom. I’ve tried using them at room temperature, refrigerated, (or even tried microwaving on low for a few seconds to warm), but it still happens. Has anyone else had this problem?

  • Lou

    I love mixing a little fat free cream cheese with some water packed tuna, the cream cheese takes the plade of Mayo, add a lot of baby spinach, and roll up your flatbread, it’s great and filling to.

  • Lou

    I love mixing a little fat free cream cheese with some water packed tuna, the cream cheese takes the place of Mayo, add a lot of baby spinach, and roll up your flatbread, it’s great and filling to.

  • http://anatolainsurance.blogspot.com Rachelle

    You write very well.

    Check out Rachelles last blog post..Horizon Insurance Services, Inc.

  • Ali

    I am counting points too & have lost 10 pounds in the past month by really restricting calories & eating healthy foods. Joseph’s Lavash bread is almost too good to be true. I always eat a whole one which is 100 cal/4 g fat/6 g fiber which equals 1.53 WW points (I use an excel spreadsheet that works in decimals)…I guess most WW calculators would round up to say 2 points.
    I just wonder if it really is only 100 calories for a whole slice. I hope it is!!
    Anyway, my favorite recipe is to slice up a carrot & 1/2 a green pepper & 1/3 of a cucumber. I sautee the carrot & pepper slices over a high-heat with no-calorie butter spray. After they’ve cooked for a few minutes, I sprinkle them with 1 packet of Splenda to give them a carmelized sweetness. I spread 1 T of cream cheese (any flavor) down the middle of the Lavash bread. I lay cucumber slices on top of the cream cheese. Then after the carots & onions have slightly burnt edges (just how I prefer them), I lay them on top of the cucumber slices & roll everything up. The cream cheese melts b/c of the warm veggies & it is a totally awesome/satisfying lunch or dinner! Just 230 calories/8.5 g fat/10 g fiber (3.5 WW points)…and it really fills you up with all healthy ingredients.
    Sometimes I also throw on diced up sun-dried tomatoes if I have them on hand.

  • Heather

    The Joseph’s pitas make the best pita chips!! Cut them in triangles and you will get 12 pita chips. Use some Pam Olive Oil spray, a little sea salt, pepper and a little garlic powder. Cook at 400 degrees for 5 minutes (keep your eye on them). They are crunchy, wonderful chips. 60 cal 1.5 fat 5 fiber. Love them and so does my 5 year old! Great with hummus and salsa.

  • http://cactusflower26@bellsouth.net Sandra (Corey) Charette

    THANK YOU- THANK YOU-THANK YOU. MY FATHER WAS LEBIANESE AND RAISED IN WORCHESTER, MASS. SO FOR US WE WERE LUCKY TO BE RAISED WITH THE ETHNIC FOOD. NOW AT 63 I’M IN FLORIDA AND CAN’T FIND THE FOOD AND IF I DID I DON’T FIND THE QUALITY. BUT YOUR BREAD HAS SURPASSED ANY PITA BREAD I HAVE EVER EATEN. I PURCHASED IT AT SUPPER WAL-MART ON ROUT 50 IN BROOKSVILLE AND I HOPE TILL I DIE I CAN ALWAYS PURCHASE THIS ITEM. KEEP UP THE GREAT WORK. YOU MAKE AMERICANS PROUD.

    MS. SANDRA CHARETTE
    8221 HIGH POINT BLVD.
    BROOKSVILLE, FL 34613

  • Jenn S.

    I requested that my neighborhood grocer order this (lavish bread), but they said they needed a UPC label in order to order the item. Is there any way that you could post a UPC for this item? I am very excited about it and even more thrilled that they are working with me to get it in their store.

  • http://ronisweigh.com roni

    Jenn

    Sorry for the late response! I found it!

    Is it this that you need…

    74117 00173

  • Meghan

    Do you freeze yout Lavash bread? I picked up two at BJ’s today because I went through the last package so quickly and was wondering if i should freeze one or leave it out? I couldn’t find an expiration date on the package but wraps tend to have a long shelf life.

    I will say that some “bread” items taste funky to me once they have been frozen and defrosted, so I am hesitant….as anyone tried freezing it?

  • stella martirossian

    You can get lavash bread at any middle eastern food stores, I’m Armenian and I can tell you it’s the best bread you’ll ever eat, the brand I use is ARA-Z LAVASH not cholesterol no fat 150 calories per pack. (888)LAVASH1

  • Rina

    Hi Roni,
    I LOVE your blog and I’m glad you reviewed Joseph’s. I was just wondering if you’ve (or any other bloggers) tried the “Flat Out” brand of wraps??? Could you tell me how it compares to Joseph’s?? Do you like Joseph’s better? Thanks…

  • http://ronisweigh.com roni

    Yup! Love Flat out. It’s good. I’d say it’s not has sticky as the Josephs. Has a more processed feel but good, tasty and just about the same size! Definitely worth a try!

  • micah

    i prefer joseph’s pita and lavash to flatout bread–just has a better taste and texture. the options are endless–they make a wonderful sweet treat (splenda/cinnamon/0 cal spray butter and apple slices is wonderful) and pizza, sandwich, wraps as well as chips when baked to a crisp. very versatile and yummy.

  • paula smallwood

    What grocer’s in Houston,texas carrie the oat bran and stone whole wheat flour pita bread?

  • paula smallwood

    Wher in Houston Texas can I find the heart healty pita bread

  • http://ronisweigh.com roni

    Sorry Paula, you’ll have to check with the manufacturer.

    -Roni

  • jenn

    OMG the lavish bread has been a life saver! I’ve been using it instead of high calorie breads and such, it is filling and tastey! Awesome for homemade chips i just put them in the oven on broil(watch them) and when they come out they are crispy and delicous, perfect with guacamole, or salsa! Also love them for turkey or tuna wraps, and egg white breakfast burritos. Pizza for lunch is no longer a splurge, its a healthy low calorie choice! one more thing! This is a little off topic but another thing i have found thats absolutely delicous and healthy, is homemade pancakes. 1/2 cup of quaker oats, 2 egg whites, splenda, 1/4 cup if that of skim milk, and blend in a magic bullet or blender, then you have your batter, add some frozen blueberries and top it off with aunt jemimas sugar free syrup( check out the calorie difference between sugar free and regular by the way, i almost died!!) I eat them all the time and NEVER feel guilty!!!! so happy other people know about this bread, by the way i have been spreadin the word to my friends and they love it too!!!

  • jenn

    ugh so sorry, its actually mrs.butterworths syrup not aunt jemima lol!

  • bea

    I am so dissapointed. I have been using this bread, both flat and pita for years, but now not one store in my area is still selling it. Why is it that you find something you like and suddenly it is no longer found. How can I get the markets to once again put this on the shelf. I do low carb and this product has worked for me. I used it for all my sandwiches.

    From a Really upset buyer from NC

  • Celeste Perre

    I just bought my first package of lavash roll ups today at BJ’s. Couldn’t find an expiration date or suggestions on how to store them. Please let me know. I look forward to trying them. I will leave them at room temperature for now.

  • http://ronisweigh.com roni

    I kept mine in the fridge. It’s laster a few weeks!

  • Julie

    I stumbled across this bread at Wal-mart this week…I am on a low carb diet and I’m hoping this will help me. I never thought about making a pizza out of it….boy that sounds great!!!! and the “chips” for salsa and guacamole…omg!! Yummmy…I’ve been using pork rinds lol

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